Shoppers’ Hotline Privacy Statement

Shoppers’ Hotline respects the privacy of visitors to the Shoppers’ Hotline website. The following statement outlines our current online privacy policy for the protection of personally identifiable information provided to Shoppers’ Hotline and the corresponding data Shoppers’ Hotline collects on the Shoppers’ Hotline shoppershotline.com website (the “Site”).

Personal Data Collected from Members of the Shoppers’ Hotline Panel

The personally identifiable information that we currently collect as part of our Shoppers’ Hotline panel is the information that our Shoppers’ Hotline household panel members provide us voluntarily when using our Web-site or Shoppers’ Hotline Card or other Shoppers’ Hotline-provided equipment or when providing and updating household information, including the information that you and the members of your household provide. This includes, for example, your name, address, telephone number, email address, other demographic information, and purchase and related information that you and members of your household may provide, when you use your Shoppers’ Hotline Card or other Shoppers’ Hotline-provided equipment and update your usage profiles or other requests for information, or when you send us questions, comments or feedback. The information we request is completely voluntary and you may easily decline to provide this information. If you or a member of your household wish to decline to provide this information, please contact us as described below under “Questions about our Privacy Policy”; however, in such case, you and your household will no longer be eligible to continue to participate in our Shoppers’ Hotline panel program, including related Shoppers’ Hotline sweepstakes, Shoppers’ Hotline points program and other Shoppers’ Hotline reward programs.
We may also conduct surveys, promotions or contests (some of which may be conducted online) to encourage member panelists to consistently report purchase activity, and to allow us to track Web-site user activity, and to better understand consumer trends and preferences. As part of these offerings, we may collect personally identifiable information. These offerings are completely voluntary and you may decline to participate; however, in such case, you and members of your household may not be able to participate in the survey, promotion or contest offering.

Our Shoppers’ Hotline.com Web-server also automatically collects IP addresses and Web-site usage information (and certain other information such as the type of browser you use) from our Web-site users. We may also track user usage of the Web-site to gauge general activity of the Web-site, to conduct Web-site performance evaluation, and to consider and implement general site enhancements. We may also disclose aggregated user statistics and results (but such aggregated information will not include personally identifiable information).

How we Use the Information Collected

The personally identifiable information that you, members of your household, and our other Shoppers’ Hotline panel members provide will be kept confidential by Shoppers’ Hotline and its affiliates, and our respective representatives and agents who process, analyze or store the information we obtain from you or who otherwise act for or on behalf of Shoppers’ Hotline or our affiliates under obligations of confidentiality. The personally identifiable information will be used for internal research and analysis purposes or otherwise in combination with other information. We will also use your personally identifiable information to provide our clients and other third parties with aggregated information in combination with other member households' data and other information available to us (but such aggregated information will not include your identity or other personally identifiable information). The personally identifiable information will not be shared outside of our organization, affiliates, and our respective representatives and agents who process, analyze or store the information we obtain from you or who otherwise who act for or on behalf of Shoppers’ Hotline or our affiliates under obligations of confidentiality. The personally identifiable information will not be sold or provided to other organizations for commercial purposes.

While we make efforts to preserve user privacy, there may be some other limited circumstances in which IRI may need to share or transfer personally identifiable information to comply with legal requirements and laws, to establish or exercise our legal rights or defend against legal claims, or in the event of a corporate merger, acquisition, reorganization or similar event in which databases and similar information are included in the transferred assets.

View Personal Data

You are in control of any personally identifiable information you provide to IRI online. If you would like to correct or update the personally identifiable information IRI collects from you through this website, contact us by logging in and sending us an email or by mail: Shoppers’ Hotline, PO Box 15566, Pittsburgh, PA  15244-9929 identifying the factual error and proposed correction. To protect your privacy, IRI will take reasonable steps to verify your identity before making any corrections.

Cookies

Shoppers’ Hotline may use cookies to record Site activity in order to administer the website more effectively and to enhance your experience on the website. Cookies are small text files sent to and stored on your computer that allow web servers to recognize repeat users, facilitate user access to Sites, and allow Sites to compile aggregate data that will enable content and Site improvements. Cookies do not damage computers or files.

Cookies by themselves cannot be used to discover the identity of the user. If you don't want cookies to be accessible by Shoppers’ Hotline, your browser program may allow you to deny or disable the use of cookies; however please note that cookies may be necessary to enable Shoppers’ Hotline to enhance your user experience.

Your Consent

By using this website, you consent to Shoppers’ Hotline using your personally identifiable data as described in this privacy policy.

Where Data is Stored and Processed

Personal Information collected on the Shoppers’ Hotline Site may be stored and processed in the United States or any other country in which Shoppers’ Hotline’s parent company, Information Resources (IRI), or its affiliates, subsidiaries or agents maintain facilities. By using this Site, you consent to the transfer of information outside of your country. IRI also abides by the Data Protection Act of 1998 regarding the EU Privacy Requirements for the transfer of strictly non-sensitive personal information of all EU residents.

Children

PLEASE NOTE: We do not knowingly collect personally identifiable data from children under the age of thirteen. If you are under thirteen, please do not provide us any personally identifiable data. All information requested by Shoppers’ Hotline should be provided by a participating member of the household who is age 13 or older.

Changes to This Policy

Shoppers’ Hotline may update this policy at any time. Shoppers’ Hotline will notify you about significant changes in regards to its treatment of personally identifiable information by placing a notice on this Site. Shoppers’ Hotline encourages you to check this Privacy Policy frequently. Amendments to this policy will be effective.

Governing Law

This privacy policy forms part of the Shoppers’ Hotline website Terms of Use and as such shall be governed by and construed in accordance with the laws of the State of Illinois, USA.

About Shoppers’ Hotline

Shoppers’ Hotline is the consumer market research panel of Information Resources, Inc. (IRI), the leading global provider of enterprise market solutions for CPG, Retail and Healthcare industries.

Questions about Our Privacy Policy

If you have any questions about privacy and the use of your information, please call us at 1-800-528-7383. Please contact us if you want to correct or update your personal information. We can also be reached logging in and sending us an email or by mail: Shoppers’ Hotline, PO Box 15566, Pittsburgh, PA  15244-9929.

If you or a member of your household wish to decline to provide the personally identifiable information or decline to consent to the use of this information as described above, please call us at 1-800-528-7383 and we will remove you and your household from the Shoppers’ Hotline panel. Please note that in such case, you and your household will no longer be eligible to continue to participate in our Shoppers’ Hotline panel program, including related Shoppers’ Hotline sweepstakes and other Shoppers’ Hotline reward programs.

Unless you contact us as specified above to instruct us that you do not consent to the use of the personally identifiable information as described above, your continued participation in the Shoppers’ Hotline Panel will constitute the consent of you and your household members to the collection and use of this information as described above.