Representing consumer choice for over 25 years.
About Shoppers’ Hotline
Based in Chicago, Shoppers’ Hotline is the consumer market research panel of Information Resources Inc., one of America’s leading market research companies. Shoppers’ Hotline was started in a handful of consumer retail markets in 1979 and now, over 25 years later, Shoppers’ Hotline has over 100,000 household members and represents consumers across the United States.
By participating in Shoppers’ Hotline, you represent thousands of American households and provide manufacturers with valuable insights about consumer purchasing and attitudes.
We value your privacy and confidentiality just as much as the data you give us. That’s why a cornerstone of the Shoppers’ Hotline program is confidentiality. The personal information with which you provide us is never released or sold and the information regarding your buying habits is only used when combined with that of other Shoppers’ Hotline members.